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Survey Reveals Significant Decline in Youth Exposure to Ads


Survey Reveals Significant Decline in Youth Exposure to Ads

The Gambling Commission's latest annual Young People and Gambling survey for 2023 reports a noteworthy decrease in the number of young individuals exposed to gambling advertisements in Great Britain.


The study, comprising responses from over 3,000 young people, indicates a 10-percentage-point reduction among 11- to 17-year-olds who encountered gambling ads in the preceding 12 months. The figures show that 55% and 53% had seen offline and online ads, respectively, compared to 66% and 63% in 2022, marking a "significant decline," according to the Gambling Commission.


Despite the inclusion of 17-year-olds for the first time in the survey, various sections exhibited a decrease. The survey found that 26% of 11- to 17-year-olds spent their own money on gambling activities in the past year, down from 31% in 2022.


Legal Forms of Gambling Preferred by Young People

The most prevalent forms of gambling activity that young people spent their money on were either legal or did not involve age-restricted products. Arcade gaming machines, betting with friends or family, and playing cards were among the top choices.


Excluding legal arcade gaming machines, only 4% of respondents spent their money on regulated gambling, down from 5% in 2022. At-risk gamblers constituted 1.5% of respondents, a decline from 2.4% in 2022.


Of those who spent money on gambling, 80% did so because they considered it a fun activity, with less than 20% stating that gambling made them feel happy.


The Gambling Act Review white paper proposes changes to age verification and customer age checks, with a focus on harm prevention. The Commission emphasizes its commitment to protecting children and young people, prioritizing the implementation of government proposals outlined in the Gambling Act Review white paper.


Conducted in schools, the survey collected responses through online self-completion surveys from 11- to 16-year-olds and, for the first time, 17-year-olds in academies, maintained, and independent schools across England, Scotland, and Wales. The research occurred between February and July 2023.


Tim Miller, Executive Director of Research and Policy at the GB Gambling Commission, has outlined forthcoming consultations within the Gambling Act Review white paper, including discussions on the social responsibility of bonuses and free bets.


Image License: Unsplash.com, Free to use, Author: Gilles Lambert


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