Hungary's national lottery operator, Szerencsejáték Privately Held Company Limited (SZRT), has introduced an upgraded online sportsbook in collaboration with EveryMatrix-owned OddsMatrix. The revamped TippmixPro website, powered by OddsMatrix, is now accessible to Hungarian players, allowing them to place bets on a wide array of sports leagues and competitions.
EveryMatrix secured a public tender in January, granting the company the responsibility of providing digital sports betting software solutions and services to SZRT after a competitive procurement process that involved over 25 bidders. The integration of the Hungary sportsbook project proved to be one of the most intricate endeavors for EveryMatrix, involving several specialist teams.
EveryMatrix's platform unit, GamMatrix, developed operational and safer gambling features tailored to the sportsbook. These features include a speedy multi-step registration process and self-exclusion options to align with SZRT and regulatory requirements. Additionally, SZRT gains access to EveryMatrix's trading, product, and account management teams, along with the PartnerMatrix affiliate system.
SZRT President and CEO Andrea Mater expressed the significance of the sportsbook relaunch, emphasizing the broader array of sports betting opportunities while maintaining a commitment to responsible gaming. The upgraded TippmixPro website provides players with an enhanced betting experience and legal access to new betting markets.
Ebbe Groes, CEO of EveryMatrix, highlighted the quality of their solutions and services, stating that the successful collaboration with SZRT in Hungary positions them for continued growth in the newly regulated market.
The relaunch marks a significant milestone for Hungary's national lottery and is expected to boost the online sportsbook's offerings and capabilities.
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