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The Betting and Gaming Council (BGC) has emphasized the need for cooperation to limit the exposure of vulnerable groups, including children and individuals suffering from gambling harm, to marketing materials. Michael Dugher, the chief executive of the BGC, has written a letter to Culture Secretary Lucy Frazer MP, urging her to increase pressure on social media companies to address problem gambling among individuals under 25.
In the letter, Dugher states, "This is impossible to achieve without the cooperation of the social media platforms themselves. This is a sensible solution, which BGC members are keen on implementing, but we cannot do so without the cooperation of social media platforms."
The focus on individuals under 25 is part of the government's Gambling Act Review white paper. Dugher also highlighted a previous BGC initiative that empowered social media platforms to provide customers with the option to opt out of betting and gaming marketing.
The BGC recently announced that the 2023 edition of Safer Gambling Week will take place from November 13-19.