License: Pexels, Free to use, Author: Javon Swaby
BVGroup's BetVictor brand has extended its long-term partnership with the World Snooker Tour (WST), ensuring its title sponsorship of eight tournaments during the 2023-24 WST season.
As part of the renewed deal, BetVictor will continue to sponsor the four BetVictor Home Nations Series events, the BetVictor European Series, and the BetVictor Championship League. The earnings of players participating in these events will contribute to the BetVictor Series Rankings, with the leader after the final event receiving a £150,000 bonus.
WST Chairman Steve Dawson praised BetVictor as an outstanding partner for snooker and expressed excitement about the continued collaboration, highlighting the global reach of the sport and the exposure it provides for the BetVictor brand.
BetVictor's Head of Sponsorship, Sam Boswell, expressed delight at the long-standing sponsorship and the popularity of the BetVictor £150,000 bonus race among players, looking forward to the upcoming year of exciting snooker action.
The partnership renewal comes shortly after BetVictor unveiled its new group corporate identity, with the business rebranding as BVGroup to reflect its position as a multi-brand gambling operator and B2B technology solutions provider. The company will also launch a new logo and corporate website to accompany the name change.