Copenhagen-based affiliate marketing company Better Collective has announced the acquisition of Tipsbladet.dk as part of its strategy to establish itself as the leading digital sports media group.
Better Collective is acquiring Tipsbladet for €6.5 million (£5.59 million/$6.94 million) on a cash and debt-free basis, with payment to be made in three installments using cash reserves.
The affiliate anticipates that the post-synergy EBITDA multiple for 2024 will be below 5x, and its financial targets for 2023 will remain unchanged.
Tipsbladet began as a printed magazine 75 years ago and has since evolved into a digital platform covering football content.
This acquisition is expected to strengthen Better Collective's presence in Denmark, enhancing its position as a key partner for advertisers in the market. The company also plans to invest in the development and growth of the football brand by leveraging its technology and SEO expertise to expand its audience.
Jesper Søgaard, co-founder and CEO of Better Collective, expressed enthusiasm about the acquisition and its alignment with the company's sports media vision. He stated, "I look very much forward to welcoming the dedicated editorial team at Tipsbladet to the Better Collective group, and I am convinced that together we can further elevate the content that for years has excited so many Danish sports fans."
Henrik Stegger Nielsen, the former owner of Tipsbladet, regarded the sale as a success in achieving his goal of making it a healthy and sustainable business. He commented, "I have succeeded, and I could hardly imagine a better buyer for Tipsbladet than Better Collective. I know that they will both take good care of Tipsbladet and, with its ambitions and competencies, develop it even further."
Allan Olsen, editor-in-chief at Tipsbladet, sees the acquisition as a positive development for the brand's future. He emphasized that while Tipsbladet has experienced significant growth and success, Better Collective can help further expand its reach and content delivery.
Better Collective recently acquired Brazilian sports media platform Torcedores.com for an undisclosed amount, demonstrating its ongoing efforts to expand its presence and influence in the sports media and affiliate marketing space.