License: Pexels, Free to use, Author: JeppeSmedNielsen
Betsson has announced its sponsorship of the International Handball Federation's (IHF) Women's World Championship 2023. The event, jointly hosted by Sweden, Norway, and Denmark, will take place from 29 November to 17 December.
As an official sponsor, Betsson's branding will be displayed on LED screens in the arenas where the games will be held. The tournament will feature 32 national teams, with Norway being the reigning champion after winning the previous edition in 2021.
Hassan Moustafa, President of the IHF, expressed his excitement about the partnership with Betsson and their shared goal of creating an exciting event. Betsson's PR Manager, Robin Olenius, emphasized the company's commitment to promoting and supporting women's sports and hoped that their sponsorship would contribute to the global excitement surrounding the tournament.
Betsson has a history of sponsoring women's sports, including being the exclusive sportsbook partner for the Copa América Femenina 2022, the women's edition of CONMEBOL's Copa América football tournament. The company is also the main sponsor for the women's football teams of Athletico Paranaense and Club Atletico Boca Juniors.