License: Pexels, Free to use, Author: Tiana
Betfred, in partnership with the Arena Racing Company (ARC) and Doncaster Racecourse, has been named as the new title sponsor of the St Leger Festival. The event will be renamed as the Betfred St Leger Festival, which will take place on 14-17 September this year. The partnership will also include Betfred's branding at other races, such as the May Hill Stakes, Doncaster Cup and Champagne Stakes.
Fred Done, the CEO of Betfred, said, "To have the Betfred name attached to the St Leger Festival is not just a sponsorship but a privilege". Martin Cruddace, the CEO of ARC, stated, "We are absolutely delighted to welcome Betfred as the headline sponsors of the St Leger Festival and of the Betfred St Leger itself". The new partnership between Betfred and St Leger Festival follows the announcement that Betfred will also sponsor the Oaks and the Derby at Epsom Downs.