License: Pexels, Free to use, Author: Drew Rae
Aspire Global, a company owned by NeoGames, has formed a partnership with Metropolitan Gaming to launch a new online casino in the United Kingdom. Under the agreement, Aspire Global will provide a comprehensive range of iGaming solutions to power the casino, supporting Metropolitan Gaming's existing land-based network.
The partnership includes player account management, managed services, and casino aggregation. Aspire Services will enable Metropolitan to manage player relationships effectively, utilizing customized tools. Additionally, Metropolitan will leverage Aspire Global's casino aggregation solution, powered by Pariplay, to offer a diverse range of iGaming content.
Metropolitan Gaming, known for its land-based casinos such as the Empire Casino in London's Leicester Square, considers the launch of their online offering a significant milestone. Metropolitan's CEO, Michael Silberling, expressed confidence in Aspire Global's proprietary online solution to provide engaging experiences and deliver a best-in-class online offering.
Antoine Bonello, Managing Director of Aspire Global, highlighted the importance of land-based operators diversifying their offerings with a complete online experience. Bonello expressed excitement about partnering with Metropolitan Gaming, a renowned UK brand taking its first steps into the online world. Aspire Global aims to showcase the strength of its product suite and help brands make a significant impact in the online space through this exciting launch.