License: Pexels, Free to use, Author: Huy Phan
Arsenal, one of the Premier League's most well-known football clubs, has announced Betway as its Official Global Betting Partner. This partnership will see Arsenal and the established bookmaker collaborate to enhance their brand presence among their respective audiences and enhance the fan experience through various activations and value-added offerings for football enthusiasts.
The primary aim of this new partnership is to significantly enhance fan experiences and how they engage with both brands on betting and social media platforms, bringing delight to everyone involved.
As part of this collaboration, Betway, owned by Super Group, and Arsenal will jointly develop and deliver global activations that resonate with fans and enhance their interactions with their favorite team during match days. Both partners are committed to upholding the highest standards of responsible gambling practices.
Betway Group CEO Anthony Werkman expressed the company's excitement about partnering with Arsenal as their Official Global Betting Partner, emphasizing their dedication to delivering exceptional content and experiences to Arsenal's vast global fan base. Werkman also noted that Betway would work closely with the club to ensure that the partnership adheres to industry marketing regulations and promotes responsible gambling practices.
The partnership will include branding opportunities within Emirates Stadium, Arsenal's home ground, which can accommodate up to 60,000 spectators. Betway aims to provide support to both the team and its fans, enhancing engagement and overall satisfaction during matchday experiences.
Juliet Slot, Arsenal's Chief Commercial Officer, welcomed Betway as the football club's official global betting partner and looked forward to strengthening the relationship between the club and its supporters. Slot also emphasized the importance of responsible gambling and promoting it to the fan base.
Betway has been actively collaborating with various sports leagues and organizations to underscore its commitment to responsible gambling. In addition to football, Betway has expanded its presence in tennis, partnering with former tennis star Andy Roddick and becoming an Official Betting Partner for prominent tennis events like the National Bank Open powered by Rogers in Canada.