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RubyPlay and PokerStars Strengthen European Presence

RubyPlay and PokerStars Strengthen European Presence

Partnerships, Europe

In a strategic move to deepen their partnership, RubyPlay and PokerStars are set to launch their established and leading vertical content in Romania and Spain. This expansion marks the latest collaboration between the two companies, reflecting PokerStars' determined push into the iGaming space beyond its dominant position in online poker.


The collaboration includes the development of four bespoke games tailored for local audiences, adding a unique touch to PokerStars' casino platform. This initiative builds on the success of their previous joint efforts, particularly in Italy, and sets the stage for further expansion and differentiation in 2024.


Dr Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the extended collaboration, emphasizing growth as a top priority. He stated, "We look forward to introducing our diverse slots content to new audiences hungry for entertaining games. We thank PokerStars for giving us a platform to showcase our dynamic, forward-thinking content and look forward to further success together."


This partnership aligns with RubyPlay's global recognition strategy, fostering collaborations with key aggregators such as NuxGame and SOFTSWISS. These partnerships play a crucial role in expanding RubyPlay's footprint and ensuring its content is accessible to a broader audience worldwide. As both companies continue to explore new markets, their combined efforts aim to deliver exciting gaming experiences tailored to the preferences of local players.


The collaboration signifies a broader trend in the iGaming industry, where established brands like PokerStars seek to diversify their offerings and enhance their appeal in evolving markets, ensuring a strong competitive edge in the dynamic landscape. The bespoke game launches in Romania and Spain are poised to strengthen PokerStars' position in these key European markets and set the stage for continued success in their ongoing partnership with RubyPlay.



Image License: Unsplash.com, Free to use, Author: Photoholgic


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