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Pragmatic Play Elevates Sky Vegas Experience with Live Casino

Pragmatic Play Elevates Sky Vegas Experience with Live Casino

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Strategy, Marketing

Nicole Maccarelli

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Pragmatic Play, a premier provider of top-tier gaming content for online gambling operators worldwide, has expanded its influence in the UK through a strategic collaboration with Sky Vegas, a prominent gaming brand in the country. The partnership involves Pragmatic Play supplying a new array of games to enhance Sky Vegas' iGaming offerings, particularly in the Live Casino vertical.


In this latest content deal, Sky Vegas customers in the UK will gain access to an exciting selection of Live Casino games from Pragmatic Play. This collaboration builds upon an existing partnership, where Pragmatic Play previously delivered products from its Slots portfolio to enhance Sky Vegas' gaming catalog.


The Live Casino offerings include popular titles like Sweet Bonanza CandyLand, Vegas Ball Bonanza, Roulette, Blackjack, and more. Philippa Ayres, Head of Content at Sky Betting, expressed confidence in player engagement, noting the success of Pragmatic Play's Slots and anticipating a positive response to Live Casino games. Ayres emphasized the extension of their partnership with Pragmatic Play, bringing outstanding live content to Sky Vegas.


Irina Cornides, Chief Operating Officer at Pragmatic Play, highlighted the natural fit of Live Casino content with Sky Vegas, considering the positive reception of their Slots portfolio. Cornides emphasized the diverse offering, featuring original game shows like Treasure Island and classic card and table games, contributing to an enriched gaming experience for Sky Vegas players.

The collaboration with Sky Vegas strengthens Pragmatic Play's foothold in the UK iGaming market, adding to its growing portfolio of prestigious partners. This development follows similar successful ventures, including agreements with major operators such as bet365, William Hill, and Flutter, solidifying Pragmatic Play's position as a leading provider in the Live Casino vertical.


As the iGaming landscape continues to evolve, collaborations like these underscore Pragmatic Play's commitment to delivering high-quality content and expanding its reach across key markets. The addition of Live Casino games to Sky Vegas demonstrates the mutual dedication to offering players a diverse and immersive gaming experience.



Image License: Unsplash.com, Free to use, Author: Charles Forerunner


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