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Pariplay Fortifies Global iGaming Presence with ComeOn Group

Pariplay Fortifies Global iGaming Presence with ComeOn Group

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Partnerships

Nicole Maccarelli

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Pariplay, a burgeoning force in the iGaming sector, has solidified its global content reach through a strategic partnership with ComeOn Group, a prominent operator. Under this collaboration, Pariplay will provide a diverse array of its games and immersive experiences to ComeOn Group's audience, enriching the content portfolio across the group's brands, including the Fusion platform and the in-house studio Wizard Games.


This collaboration is set to significantly enhance ComeOn Group's content offerings, incorporating games developed by Pariplay and tapping into the aggregated content from trusted third-party studios. Pariplay is actively pursuing global expansion in 2023, with a specific focus on North America, Latin America, and Africa in the upcoming months. Andrew Maclean, Pariplay's VP of Sales, expressed confidence in ComeOn Group's significance as an operator, emphasizing the visibility of Pariplay's products in the European market.


"We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion aggregation platform, starting with our own Wizard Games content," Maclean stated, highlighting the value of the partnership.


Cristiano Blanco, Chief Product Officer at ComeOn Group, echoed the enthusiasm, emphasizing the opportunity to infuse fresh content into the group's library and enhance customer experiences. Blanco recognized Pariplay as a partner prioritizing a safe entertainment experience, aligning with ComeOn Group's commitment to providing a secure and enjoyable gaming environment.


Pariplay's proactive approach extends beyond Europe, with recent partnerships in various markets. The collaboration with 916 Gaming in Europe has strengthened its Ignite platform, ensuring a broader reach for titles among partners like ComeOn Group. The company's strides in New Jersey and the United States underscore its commitment to North American expansion, with the most recent expansion in the Garden State alongside PlayStar earlier this month. Pariplay's growth trajectory in North America includes a partnership with Hard Rock Bet in November, reinforcing its presence in the region.


This strategic collaboration with ComeOn Group marks another milestone for Pariplay, solidifying its position as a key player in the global iGaming landscape and paving the way for further expansion and differentiation through content partnerships.



Image License: Unsplash.com, Free to use, Author: Mike Kononov


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