top of page
NetBet Launches in Denmark: Expanding European Footprint

NetBet Launches in Denmark: Expanding European Footprint

Theme:

Author:

Strategy, Marketing

Nicole Maccarelli

Like

NetBet, a prominent online casino operator, has announced its entry into the regulated Danish market after obtaining a license from the Danish regulator, Spillemyndigheden. With this latest development, NetBet is set to offer its array of online casino services to Danish players, marking a significant expansion of its European presence.


Operating via NetBet.com/dk, the platform offers Danish players access to a wide selection of slots, casino games, and live dealer content. Players can enjoy popular titles from renowned partners such as Push Gaming and Pragmatic Play, enhancing their gaming experience with diverse and engaging options.


Among the featured Push Gaming slots are popular titles like Razor Shark, Goat Getter, and Boss Bear, while Pragmatic Play's portfolio includes hits like Gates of Olympus, Sugar Rush, and Sweet Bonanza.


Claudia Georgevici, PR Manager at NetBet Denmark, expressed enthusiasm about the launch, emphasizing the strategic importance of entering the Danish market. Georgevici highlighted NetBet's commitment to delivering exciting and rewarding online gaming experiences to its new Danish clientele, leveraging its extensive expertise in the field.


NetBet's expansion into Denmark adds to its existing presence in major European markets, including the UK, Italy, and Germany, where it secured approval to offer its services last summer.


However, despite the growth of licensed operators like NetBet, Denmark continues to face challenges related to unlicensed gambling activity. A recent study conducted by Spillemyndigheden in collaboration with Statistics Denmark highlighted concerns regarding players' engagement with unlicensed sites.


The study revealed that individuals deliberately gambling on unlicensed sites are often attracted by higher repayment rates and bonuses, alongside a broader range of available games. In contrast, players cited factors such as control, supervision, credibility, and the availability of Danish language support as reasons for choosing licensed operators.

Key findings from the study indicated that 2.1% of respondents knowingly played on unlicensed sites, with this figure increasing to 3.8% when accounting for those playing on unauthorized platforms. Additionally, 8.6% of players were uncertain about the licensing status of the sites they accessed.


NetBet's entry into the Danish market not only expands its reach but also underscores the importance of regulatory compliance and consumer protection measures in the iGaming industry. As the company continues to grow its presence across Europe, ensuring a safe and regulated gaming environment remains a top priority.


Image License: Unsplash.com, Free to use, Author: Markus Winkler


You may also like:

Denmark's StopSpillet Helpline: 3,000 Calls in 5 Years
Denmark's StopSpillet Helpline: 3,000 Calls in 5 Years

Problem Gambling

ASA Urges Compliance with Euro 2024 Minors Ad Guidelines
ASA Urges Compliance with Euro 2024 Minors Ad Guidelines

Legal & Compliance, Social Responsibility

Relax Gaming Appoints Martin Stålros as New CEO
Relax Gaming Appoints Martin Stålros as New CEO

People

bottom of page