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Bobby Longhurst joins EveryMatrix as Group CCO

Bobby Longhurst joins EveryMatrix as Group CCO

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Tomas Casey

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EveryMatrix, a key player in the iGaming industry, strengthens its leadership team with the appointment of Bobby Longhurst as the Group's Chief Commercial Officer (CCO). Longhurst, a seasoned professional with over 20 years of experience in iGaming suppliers, will take on a pivotal role, succeeding Stian Hornsletten, who transitions to the position of Chief Executive Officer for the Game Division starting February 1, 2024.


In his capacity as Group CCO, Longhurst will spearhead key areas such as account management, marketing, and sales, working closely with the executive team to drive EveryMatrix's global initiatives and achieve set targets. His extensive background includes notable roles at SBTech, Pronet Gaming, and SportingTech, where he demonstrated a consistent track record of advancing company objectives.


EveryMatrix Group CEO Ebbe Groes expressed confidence in Longhurst's capabilities, emphasizing his extensive commercial, product, and strategic expertise. Groes welcomed Longhurst as a valuable addition, anticipating his significant contribution to EveryMatrix's growth trajectory in 2024 and beyond.


Longhurst, excited about his new role, highlighted EveryMatrix's commitment to building a robust product portfolio and expanding its presence in emerging markets, with a particular focus on Latin America. The appointment comes as part of EveryMatrix's ongoing efforts to optimize its leadership team for a more robust and successful year ahead.


This announcement follows the recent appointment of Nikolina Gabelica as Head of Lottery, demonstrating EveryMatrix's strategic recalibration and commitment to delivering an enhanced experience in the evolving iGaming landscape. The company's betting division, OddsMatrix, achieved record-breaking numbers in the past year, and EveryMatrix aims to build on this success in 2024. The dynamic changes in leadership reflect EveryMatrix's dedication to staying at the forefront of the industry's evolution and ensuring a strong position in the market.



Image License: Bobby Longhurst, Linkedin Open Source, Free to use


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